OILEX
aekyung
2024
OILEX is a premium hair care brand introduced by Kerasys, offering a gentler yet effective scalp skincare solution. As the hair care market expands, there is a growing demand for more functional, delicate, and diverse care that recognizes the scalp as skin. Amid the accelerating trend of "skinification" in hair care, OILEX presents a premium oil complex that focuses on the essential aspects of scalp skincare, including waste removal and nutrient care. To showcase OILEX's high-concentration tea tree and argan oils, the packaging design features images of the raw materials applied to the entire inside surface.
- logo
- package
- graphic
ohSeven
- Executive director Sukyoo Bae
- Project Manager Yunje Park
- Lead Designer Boyeon Yeon, Song-yi Gu
- Designer Jinju Kim, Jahee Lee, Chaelin Kim
- Photography Sungwoong Yoon
aekyung
- Leader Hyunjin Gu
- Designer Minji Kim