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OILEX

aekyung

2024

OILEX desktop image

OILEX is a premium hair care brand introduced by Kerasys, offering a gentler yet effective scalp skincare solution. As the hair care market expands, there is a growing demand for more functional, delicate, and diverse care that recognizes the scalp as skin. Amid the accelerating trend of "skinification" in hair care, OILEX presents a premium oil complex that focuses on the essential aspects of scalp skincare, including waste removal and nutrient care. To showcase OILEX's high-concentration tea tree and argan oils, the packaging design features images of the raw materials applied to the entire inside surface.

ohSeven
  • Executive director Sukyoo Bae
  • Project Manager Yunje Park
  • Lead Designer Boyeon Yeon,  Song-yi Gu
  • Designer Jinju Kim,  Jahee Lee,  Chaelin Kim
  • Photography Sungwoong Yoon
aekyung
  • Leader Hyunjin Gu
  • Designer Minji Kim