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OILEX

aekyung

2024

OILEX desktop image

OILEX is a premium hair care brand introduced by Kerasys, offering a gentler yet effective scalp skincare solution. As the hair care market expands, there is a growing demand for more functional, delicate, and diverse care that recognizes the scalp as skin. Amid the accelerating trend of "skinification" in hair care, OILEX presents a premium oil complex that focuses on the essential aspects of scalp skincare, including waste removal and nutrient care. To showcase OILEX's high-concentration tea tree and argan oils, the packaging design features images of the raw materials applied to the entire inside surface.

ohSeven worked on aekyung's OILEX in 2024, covering logo, package, graphic.

ohSeven
  • Executive director Daine Bae
  • Project Manager Yunje Park
  • Lead Designer Boyeon Yeon,  Song-yi Gu
  • Designer Jinju Kim,  Jahee Lee,  Chaelin Kim
  • Photography Sungwoong Yoon
aekyung
  • Leader Hyunjin Gu
  • Designer Minji Kim