SEPIBU
VTPL
2023
The tide of change toward a new skin, SEPIBU. Consumers are increasingly relying on YouTube to gather information such as reviews and performance before making purchases. While video content offers advantages in providing product information, there is a downside when the screen is small or the exposure is excessive, hindering consumers from quickly discerning the product's form and brand. Particularly with skincare products, characterized by small volumes, bright tones, and similar shapes, identification through videos becomes even more challenging. To tackle these challenges, SEPIBU took a novel approach to planning compared to conventional skincare products. Embracing bold and vibrant colors, they ensured their products could leave a lasting impression on consumers, even in brief videos. Additionally, by adopting the brand name 'SEPIBU,' they aimed for memorability and distinctiveness. As a result, SEPIBU has emerged as a brand that defies the traditional design norms of skincare, paving the way for a new trend in the industry.
- brand concept
- brand story
- brand values
- brand identity
- brand naming
- brand applications
- logo
- package
- graphic
Brand Criteria
SEPIBU는 과감한 디자인을 통해 독특한 제형, 순한하지만 강력한 효과, 그리고 이를 통한 새로운 피부로 회복을 표현합니다.
Through bold design, SEPIBU embodies unique formulations, gentle yet powerful effects, and represents rejuvenation towards new skin.
Brand Naming
국내 소비자들이 직관적으로 브랜드의 의미를 인지할 수 있으면서, 해외 소비자들이 보았을 때 K뷰티인 것을 쉽게 알 수 있는 단어를 고민했습니다.
'새피부'는 그런 의도와 더불어 브랜드의 가치, 지향점을 명확하게 소비자에게 전달 할 수 있는 이름입니다.
We considered a word that domestic consumers could intuitively grasp the meaning of the brand, while also easily identifying it as K-beauty for overseas consumers. 'SEPIBU' is a name that, along with such intention, clearly conveys the brand's values and direction to consumers.
Brand Core Value
'SEPIBU'가 가지고 있는 핵심 가치는 '매일 매일 느끼는 새로운 피부로의 변화' 입니다.
긍정적인 피부의 변화를 브랜드 디자인에서 표현하기 위해 새로운 변화의 '흐름', 변화를 통한 '새로워진' 피부, 변화한 피부가 주는 새로운 '에너지'가 표현될 수 있도록 브랜드 디자인을 제안하였습니다.
The core value of 'SEPIBU' lies in the "daily transformation into a new skin." To express positive changes in the skin through brand design, we proposed a brand design that allows for the portrayal of the 'flow' of new changes, the 'renewed' skin through change, and the new 'energy' provided by the transformed skin.
Brand Logo design
‘SEPIBU’를 통한 새로운 피부의 변화를 시각적으로 나타내기 위해 웨이브 모티브를 로고 디자인에 반영하였습니다. 또한 볼드한 타이포그래피 사용과 컬러 대비를 통해 강력한 효과를 시각적으로 표현했습니다.
To visually represent the transformation of new skin through 'SEPIBU,' we incorporated a wave motif into the logo design. Furthermore, we visually expressed a powerful effect through the use of bold typography and color contrast.
Brand Color System
'SEPIBU'만의 저자극 고효능을 표현하기 위해 색상의 대비를 활용하였습니다.
그리고 이 색상의 대비를 통해 5가지 제품군으로 구분하였습니다.
To express SEPIBU's unique low-irritation high-efficiency, we utilized color contrast. Additionally, we differentiated into five product categories through this color contrast.
Icon Graphic
일관된 브랜드 아이덴티티를 전달하기 위해 아이콘에 웨이브 그래픽 요소를 삽입하였습니다. 제품별로 특징을 잘 드러낼 수 있도록 간결한 라인으로 표현하였고, 각 제품군별 지정 컬러에 맞춰 패키지 옆면에 배치하였습니다.
To convey a consistent brand identity, we've incorporated wave graphic elements into our icons. Each product is represented with clean lines to effectively showcase its unique features. Positioned on the package side, these icons align with designated colors for each product category.
일부 사진은 VTPL로부터 제공받았습니다.
ohSeven
- Executive director Sukyoo Bae
- Project Manager Yunje Park, Song-yi Gu, Boyeon Yeon
- Designer Chaelin Kim, Yujin Oh, Jinju Kim, Jahee Lee, Gyeonghoe Heo
- 3D/ Motion Designer Chaeyeon Kim
VTPL
