Samyang Sugar 100th Anniversary Packaging Set
samyang holdings
2025
To celebrate Samyang's recent 100th anniversary, We designed a retro packaging set for Samyang Sugar. During a time when sugar was a rare commodity, people expressed their gratitude by gifting Samyang Sugar to those they cherished. To honor Samyang's centennial, I reinterpreted the brand’s 1970s packaging with a modern twist, conveying the heartfelt meaning of those gifts in a contemporary design.
- graphic
- package
ohSeven
- Executive director Sukyoo Bae
- Project Manager Yunje Park
- Lead Designer Song-yi Gu
- Designer Jinju Kim, Da Min Sim, Hye Jin Pyeon, Chaelin Kim, Jahee Lee, None
- Photography Sungwoong Yoon