fation

Fation, a derma skincare brand by Dong-A Pharmaceutical, contains the skin-regenerating ingredient NoScam. I developed the brand story and identity to ensure its values are reflected in both the name and appearance. The brand's symbol, combining a plus and minus, represents the concept of "removing irritation, adding efficacy." This message is reinforced through the use of clean white and striking neon colors.

• market research
• competitors research
• brand concept
• brand story
• brand values
• brand identity
• brand mood
• logo
• package
• brand guide