neos:lab

The brand "NEOS:LAB," which had been owned but not actively managed by the client, was revitalized by developing a compelling brand story to captivate consumers. The brand's identity and design were improved to give it new life. NEOS:LAB is relaunching as a balancing care cosmetic brand, focused on low irritation, high efficacy, and early anti-aging.

• interview
• market research
• competitors research
• target analysis
• trends report
• brand concept
• brand positioning
• brand story
• brand values
• brand identity
• brand mood
• brand applications
• logo
• package
• graphic
• product

ohSeven worked on NSretail's neos:lab in 2022, covering interview, market research, competitors research, target analysis, trends report, brand concept, brand positioning, brand story, brand values, brand identity, brand mood, brand applications, logo, package, graphic, product.