neos:lab
NSretail
2022
The brand "NEOS:LAB," which had been owned but not actively managed by the client, was revitalized by developing a compelling brand story to captivate consumers. The brand's identity and design were improved to give it new life. NEOS:LAB is relaunching as a balancing care cosmetic brand, focused on low irritation, high efficacy, and early anti-aging.
- interview
- market research
- competitors research
- target analysis
- trends report
- brand concept
- brand positioning
- brand story
- brand values
- brand identity
- brand mood
- brand applications
- logo
- package
- graphic
- product
- Executive director Daine Bae
- Project Manager Yunje Park, Kwang pyo Hong
- Brand Designer Song-yi Gu, Boyeon Yeon, Chaelin Kim, Yujin Oh, Yujin Oh
- Product Designer Daine Bae
- Package Designer Kwang pyo Hong, Yujin Oh, Yunje Park
NSretail
- Leader Yoonkyung Byun
- Brand Manager Moonjung Chun, Chanho Park
beautifying
