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Evan Williams Highball

Shinsegae L&B

2024

Evan Williams Highball desktop image

we worked on the package design for Evan Williams Highball by Shinsegae L&B, focusing on effectively conveying the refreshing qualities of the highball and the heritage of Evan Williams.

Project overview

오세븐에서 진짜 버번 위스키가 들어가 이전의 캔 하이볼에서 느낄 수 없었던 풍미를 경험할 수 있는 에반윌리엄스 하이볼의 패키지 디자인을 진행했습니다.

하이볼의 청량감과 에반윌리엄스의 헤리티지를 패키지에서부터 시각적으로 느낄 수 있도록 고민한 프로젝트입니다.
무더운 여름이 이어지고 있는 요즘, 많은 분들이 찾아주면 좋겠네요.

ohseven designed the packaging for the Evan Williams Highball, featuring real bourbon whiskey that brings a depth of flavor previously unmatched by canned highballs. This project was carefully crafted to visually convey both the refreshing crispness of the highball and the rich heritage of Evan Williams from the packaging itself. With the hot summer days upon us, we hope many people will enjoy this refreshing drink.

ohSeven
  • Executive director Sukyoo Bae
  • Project Manager Yunje Park
  • Lead Designer Song-yi Gu,  Boyeon Yeon
  • Designer Jahee Lee,  Jinju Kim,  Da Min Sim,  Hye Jin Pyeon,  Gyeonghoe Heo
  • 3D/ Motion Designer Chaeyeon Kim
  • Photography Sungwoong Yoon
Shinsegae L&B
  • Project Manager Sujung Park